Hoegaarden Premium Belgium Beer is very pleased to be associated with Bourbon Street Jazz Festival 2015 as the preferred beer supplier.
Wheat beer caused a bit of a stir in Hoegaarden. In all honesty, Hoegaarden became one big brewery in the 18th century. In 1709, the village had no less than 12 breweries. In 1726, that number had increased to 36. Oh and let’s not forget the 110 malt houses.
Brewing Hoegaarden is no simple matter. Respecting the unique brewing process and carefully mixing the finest natural ingredients is the only way to obtain the intriguing character and surprisingly refreshing taste. The beer is fermented twice but isn’t filtered. Hence its cloudy appearance and smooth texture.
Today, 9 out of 10 wheat beers sold in Belgium are from Hoegaarden. Meanwhile, the unique flavour is being appreciated and awarded throughout Europe, North America, Australia, Singapore and China. How they pronounce the name in other parts of the world is another story. One we won’t tell.
500 years of hard work went into making this beer that features the aroma of orange peel, coriander and herbs that the merry monks imported from sunny Curacao. Speaking of which: pouring Hoegaarden is just like letting the sun fall into your glass: light yellow and naturally murky. And the soft foam adds a cloudy finish. And then there’s the soft taste, light and slightly sweet and sour and with subtle citrus notes… ah, just go ahead and taste it instead of reading about it!
In fact, the jury of the European Beer Star Awards 2014 did just that. Our white won bronze in the category Belgian-style White Beer… delicious!
Hoegaarden is tasty, that much is obvious. However, that’s not what the ‘jam’ refers to here. Legend has it that the shape of the glass is derived from jam jars. Because what do you do when there are no clean glasses left in the village? That’s right, you drink from jam jars. The taste of the bits of fruit left in the jars was a bonus, so they kept using them.